Quantitative Marketing Research Lab

계량마케팅 연구실

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계량마케팅 연구실

Prof. Lee's research focuses on developing statistical models of dynamic intercommunication: between firms and their customers and among customers themselves. He tries to measure not only customers’ responses to firms’ marketing communication actions (stimuli), but also how firms can optimize such stimuli to individual customers in a dynamic manner.

Major research field

Choice Modeling, Bayesian Econometrics, Machine Learning, Customer Relationship Management

Desired field of research

Sports and Online Entertainment, Social Economy

Research Keywords and Topics

Choice Modeling
Bayesian Econometrics
Donation Behaviors
Machine Learning
Sports and Online Entertainment
Customer Relationship Management

Research Publications

Bruch, E., Feinberg, F., & Lee, K. Y. (2016). Extracting multistage screening rules from online dating activity data. Proceedings of the National Academy of Sciences, 113(38)


  • SC. 경제/경영
  • SC10. 마케팅
  • SC1099. 달리 분류되지 않는 마케팅