Quantitative Marketing Research Lab

계량마케팅 연구실

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계량마케팅 연구실

Prof. Lee's research focuses on developing statistical models of dynamic intercommunication: between firms and their customers and among customers themselves. He tries to measure not only customers’ responses to firms’ marketing communication actions (stimuli), but also how firms can optimize such stimuli to individual customers in a dynamic manner.


Choice Modeling, Bayesian Econometrics, Machine Learning, Database Marketing


Online Education, Subscription Economy

Research Keywords and Topics

· Choice Modeling
소비자들의 선택 행동 모형
· Bayesian Econometrics
베이즈 통계를 이용한 데이터 분석
· Donation Behaviors
기부 행동 분석
· Online Entertainment
온라인 엔터테인먼트
· Customer Relationship Management
고객 관계 관리

Research Publications

Bruch, E., Feinberg, F., & Lee, K. Y. (2016). Extracting multistage screening rules from online dating activity data. Proceedings of the National Academy of Sciences, 113(38)


  • SC. 경제/경영
  • SC10. 마케팅
  • SC1099. 달리 분류되지 않는 마케팅