Business Analytics Center


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I am an Assistant Professor in the Graduate School of Technology and Innovation Management (MOT) / School of Business Administration (SBA) at Ulsan National Institute of Science and Technology (UNIST). I am also the Director of Center for Business Analytics. My research area is in information systems and business analytics. I received a Ph.D. in Information Studies and M.S. in Statistics from The University of Texas at Austin. I received a B.S. in Economics from Carnegie Mellon University. My research focuses on e-commerce, individual differences in IT use, IT marketing, and research methods. Here is my Google Scholar page.

Major research field

e-commerce, research methods, individual differences in IT use, IT management, IT marketing

Desired field of research

Research Keywords and Topics

Information Technology Adoption, E-Commerce, Research Methods

Research Publications

- PSYCHOLOGY & MARKETING / Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing / Peterson, Robert A.; Kim, Yeolib; Jeong, Jaeseok / 2020-03
- ASIAN JOURNAL OF COMMUNICATION / Meta-analysis of the relationship between Internet use and political participation: examining main and moderating effects / Chae, Younggil; Lee, Sookjung; Kim, Yeolib / 2019-01
- ASIA PACIFIC JOURNAL OF INFORMATION SYSTEMS / Individual Differences in Online Privacy Concern / Kim, Yeolib; Choi, Boreum; Jung, Yoonhyuk / 2018-12