NewDesign Studio

뉴디자인 스튜디오

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뉴디자인 스튜디오

NewDesign Studio is a design research practice and laboratory that explores the potential of design for service and policy at the Department of Design in the Ulsan National Institute of Science and technology (UNIST). We work with various stakeholders with an aim to help create strategic alternatives for more sustainable future of our society.

The world is changing faster each day, and the conventional top-down approaches with quantitative mindset is failing to address big picture challenges of today. We begin with identifying lived experiences and wishes of real people, and expand these insights towards the visible and invisible systems around us. In doing so, we build immediately applicable ideas for service, as well as speculative scenarios to inform strategic decision making and policy.

Major research field

empathy, public service, human centered design, service design

Desired field of research

design for policy, sustainability

Research Publications

Park-Lee, S. & Person, O. (2018). Briefing beyond documentation: An inter- view study on industrial design consulting practices in Finland. International Journal of Design, 12(3), 73–91.
Park-Lee, S. & Person, O. (2018). Perspective: the gist of public tender for ser- vice design. In C. Storni, K. Leahy, M. McMahon, P. Lloyd, & E. Bohemia (Eds.), Proceedings of DRS2018: Design as a Catalyst for Change (pp. 3078–3089). Limerick: Design Research Society.
Park-Lee, S. (2020). Contexts of Briefing for Service Design Procurements in the Finnish Public Sector, Design Studies, 69, 100945.


  • HE. 문화/예술/체육
  • HE03. 디자인일반
  • HE0399. 달리 분류되지 않는 디자인 일반


  • 기타 분야
  • 060000. 국가기술지도(NTRM) 99개 핵심기술 분류에 속하지 않는 기타 연구


  • 녹색기술관련 과제 아님
  • 녹색기술관련 과제 아님
  • 999. 녹색기술 관련과제 아님


  • 기타 분야
  • 기타 분야
  • 070000. 위의 미래유망신기술(6T) 103개 세분류에 속하지 않는 기타 연구