School of Business Administration 관심분야: Digital Marketing, Omni-channel Retail Marketing, Social Influence, Big Data Marketing, Marketing Analytics 희망분야: AI Marketing, Metaverse Marketing Strategy, Corporate Social Responsibility, ESG
School of Business Administration 관심분야: 전략적 마케팅과 기업 가치 / Strategic Marketing and Firm Value 희망분야: IT/AI기반 마케팅 전략의 효과에 관한 연구 / IT- and AI-based marketing strategies and their effects on firm value and risk.
School of Business Administration 관심분야: Macro and Monetary Economics, International Economics, Applied Time-Series Econometrics, Machine Learning 희망분야: Machine Learning Approach to Economic Analysis